Will Phone Number still be used in 2024, and what is its added value for businesses?

Launched in the 1990s,  (Short Message Service) allows users to send and receive short, simple text messages on mobile via two-way communication.  messages consist of plain text, without any frills or rich media, and there is a 160-character limit per message. No specific requirements are : a valid  and a service plan for sending and receiving text messages are sufficient. The  application is built into all mobile , meaning that receiving  messages is now integrated into all mobile devices worldwide. This makes  a powerful tool for businesses to reach their audiences.

The big numbers of Number messages

Every mobile has a built-in native app, giving a vast global reach. With 5.1 billion mobile users worldwide (67% of the global population), is becoming a powerful tool for customer communication, support, and marketing. It is even predicted that by 2025, approximately 6 billion people will be able to send and receive Phone Number text messages.

Phone Number also boasts open rates as high as 98% , meaning your messages not only reach your audience’s phones, but will also actually read. This is further by the fact that 85% of people in 2023 admitted to preferring to receive text messages over emails or phone calls. Up to 45% of people will engage with branded text messages—or conversational marketing messages—they receive.

Phone Number message use cases

These high reach and engagement rates are great, but how exactly can you benefit from them? Well, the most common Phone Number use cases for businesses are A2P messaging, or Cyprus Phone Number List Application-to-Person messaging . This means that these Phone Number messages are sent from an app to a person, rather than Person-to-Person . Sound complicated? It’s not. A2P messaging is everywhere in our daily lives: from receiving order confirmations when shopping online to receiving marketing messages about new product restocks—A2P messaging is suitable for a wide range of use cases. Let’s look at a few.

1. Update and notify customers via SMS

High open and engagement rates make Phone Number a timely channel: perfect for sending time-sensitive notifications, updates, and alerts. Order confirmations via Cyprus Phone Number Database Phone Number with details like a confirmed date, time, and/or location will instantly provide peace of mind to your customers after scheduling an appointment or purchasing a product online.

Sending appointment reminders and tracking or delivery updates via text message will help reduce no-shows by keeping the appointment or delivery top of mind for your customers. And even if the delivery is slightly , these updates help inform your customers, effectively reducing the impact on your live agents. And since sending and receiving Phone Number messages rarely takes more than a few seconds, it’s also a great channel for sending crucial notifications in case of important updates or disturbances.

2. Interact with customers via SMS

Phone Number is a perfect tool for customer interaction, both in terms of support and marketing. You can use Phone Number to start two-way conversations with customers, helping them with their inquiries and assisting them in their customer journey. In fact, 97% of businesses found they communicated with customers more efficiently after launching text messaging initiatives. In addition to being a quick way to offer support, this more personal way of communicating with customers also builds trust and loyalty.

45% of consumers admit that the ability to send mobile messages is what. Could convince them to choose one brand, product, or service over another. And as many as 66% of B2B Email Data consumers say they would pay more. For something if it supported a mobile messaging channel. Impressive statistics, to say the least! And it doesn’t stop there. By sending personalized offers and recommendations via text messages. You can prompt customers to click through to your website or product and give your sales a boost.