The day-to-day work of those working in marketing can include countless repetitive tasks. Responding to client emails, updating social media, or answering questions on different channels takes up a lot of time, time that could be used to generate added value.
Digital marketing automation tools
Are here to save you from that endless loop of repetition. However, the constant evolution of the market means that there are more and more of them, making it increasingly difficult to choose between them. Which one is best for your business? How much will it cost? What does each one offer?
To help you make a decision, in this article we review the 14 best marketing automation tools, their features, and prices. At the end, you’ll also find a guide on how to choose between them.
What is marketing automation and how can it help you?
Marketing automation , marketing automation, or automated marketing are concepts that refer to the use of technology that automates digital marketing activities such as email distribution, advertising, or social media campaigns.
The idea is for your customers to receive personalized
High-quality service in the shortest possible time and at the lowest possible cost. It’s proven that the smarter the email automation is, the better the experience. This Honduras Phone Number List translates into customer loyalty and engagement.
Applications of automated marketing
Some marketing automation tools, for example, allow you to schedule emails in a specific order; others go further and offer segmentation services, automation comparisons, or triggering other automations based on lead scoring .
Digital marketing automation helps businesses:
Analyze and develop campaigns. This provides greater control by using fewer human resources, thus significantly reducing errors. Saving money is a factor linked to productivity.
Streamline management processes. Efficiency Honduras Phone Number Database isn’t just a matter of money, but also time, so automation improves teamwork and decision-making.
Evaluate customers. Mass feedback allows you to categorize customers, adding information that is always useful in the marketing process.
Storing customer information
Once the amount of customer data available has increased, it becomes easier to manage it through automation tools.
Example of an automation for a client’s pets. Source: ActiveCampaign.
Promote interaction with potential B2B Email Data customers and increase conversions. The goal is to have fluid and enriching communication with leads , which translates into higher satisfaction rates.
Improve the flow of information between marketing and sales departments. Automation enables small and medium-sized businesses (SMEs) to multiply personalized experiences.
