RCS , short for Rich Communications Services, is an updated messaging protocol created to replace Phone Number and MMS messaging. RCS offers many features available on popular messaging platforms like WhatsApp , Facebook Messenger , iMessage, and WeChat.
RCS messaging allows consumers to interact with your brand within their native messaging app instead of downloading another app. For example, users can book appointments, browse product catalogs, and even make purchases without leaving the messaging app.RCS messaging provides a more detailed user experience, ultimately improving customer engagement.
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RCS Features
Although Phone Number was designed for simple text communication, RCS takes it to the next level. Here are some of the powerful features available in RCS messaging.
Rich content
Rich cards condense a wealth of information into a single, interactive message. For example, your brand can use this type of content to showcase your product offerings through photos, videos, text, and links to your website. You can even use them to share real-time updates about orders, events, and flights.
Suggested responses or actions
Suggested replies guide users through a conversation. They make it easier for customers to ask predefined questions, dial a phone number, open a web page, create a calendar event, and much more.
Verified company profiles
Verified business profiles help eliminate fraud and spam by requiring businesses to prove their identity before using RCS. When your brand sends messages through RCS, they display them as “verified” so your customers know they’ve received a legitimate message.
Larger files
Larger file sizes allow your brand to share high-quality Croatia Phone Number List images and videos in messages up to 10 MB. This means your media won’t be compressed, eliminating image or video degradation for your recipients.
What is an SMS?
As the standard messaging protocol for two decades, Phone Number has transformed the way brands communicate with their customers. SMS, or Short Messaging Service, allows users to send simple text messages limited to 160 characters. To send images, videos, or audio, users can send messages via MMS (Multimedia Messaging Service).
Although it has limited features compared to RCS and other messaging apps. Phone Number messaging remains the default for many users. In fact, Phone Number remains the Croatia phone number database most popular form of communication , with over 4 billion users worldwide. This is because any phone can send and receive Phone Number messages without needing an internet connection.
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Features of SMS
Although Phone Number is a fairly basic messaging service, it plays a vital role in mobile marketing . Studies have shown that consumers prefer brands to contact them via text B2B Email Data message. According to recent research, 91% of consumers are interested in receiving text messages from brands, but not all companies offer it yet. Here are some of the features Phone Number messaging offers.
