The successful marketing automation example below will serve as a model. Forever Liss is the renowned professional hair care brand, a leader in the online cosmetics distribution segment. With customers nationwide, the brand offers its products in its online store, in specialized physical stores, or through distributors throughout Brazil.
For its e-commerce operations
Forever Liss used the Oracle Responsys platform. Among the challenges it faced, one of the main ones was the team’s lack of autonomy to perform simple tasks such as setting up automated sales and segmentation.
This is because these initiatives required support from developers or external agencies, which also increased operating costs. Therefore, the price-performance ratio was another challenge Forever Liss encountered with the previous platform.
Successful marketing automation example:
Forever Liss and ActiveCampaign
Vander Teodosio, director of ecommerce and marketing at Forever Liss, chose ActiveCampaign after receiving recommendations for its services. The main reasons that influenced his decision were the price-performance ratio, the integration possibilities, the ease of sales workflows and automation, and, of course, the opportunity to offer more autonomy to the marketing analyst team.
Forever Liss’s operations are complex and rely on thousands of contacts. Therefore, the company relied on our partner, El Funileiro, to carry out the migration between platforms quickly and efficiently.
In less than four months of
Using the platform (including the migration period), the ecommerce company achieved success with ActiveCampaign on several key fronts, including rapid migration, increased email-automated sales, increased email marketing engagement , and centralized data through integrations. We invite you to learn more about these marketing automation examples and what this partnership plans for the future!
Rapid migration to the Active Campaign platform
For Forever Liss, the migration process itself has already been very successful. As this is a large and complex project, the migration could take between six and eight months.
>However, with ActiveCampaign’s efforts and El Funileiro’s support in Guatemala Phone Number List carrying out the migration , the process was completed in less than four months. This process included the migration of all contacts, sales history, basic automations, workflows, and more than seven categories of custom objects. Our partner’s support has been instrumental in reducing the learning curve for using the platform.
Another important factor in making
This operation a successful example of marketing automation is the fact that Forever Liss has a high-profile user profile , meaning they are a type of customer who engages Guatemala Phone Number Database with the platform and explores its full potential. According to the El Funileiro team, “The fact that Forever Liss was a very high-profile user had a significant impact on the results and success of the migration.”
It’s important to note that, during the migration period. The initial decision to use a shared IP address was. Reconsidered and the company decided to hire a dedicated IP address. This led to the lead nurturing process and the implementation of the email validation process. Thereby reducing the increased engagement detailed below.
Just one month after completing the migration
The e-commerce email marketing revenue has B2B Email Data already stabilized, matching that generated by the previous platform. Therefore, efforts are now being in growth and expansion.
