As startups and brands move upmarket Eight examples of and seek to capture higher-value enterprise customers, they realize something fundamental:
The sales and Phone Number technology stacks they have developed do not support a new account-based approach.
To solve this, your company needs to develop sophisticated account-based Phone Number software, covering capabilities that include the following:
Customer intelligence
Account management and engagement
Personalization
Targeted advertising
Read on to learn about these four key software categories, how they support an effective account-based Phone Number strategy, and which platforms to consider.
>Four different types of account-based Phone Number software used by top revenue leaders
Because account-based Phone Number (ABM) is a high-level, strategic approach (as opposed to a specific tactic or channel like email Phone Number ), ABM leaders use a variety of software to drive revenue.
we can divide account-based Phone Number software into four broad categories:
Account-Based Intelligence (ABI)
Account management and sales engagement
Digital Personalization
Account-based advertising
However, as ABM grows in popularity (only 4% of respondents in 2020 said an account-based program was not part of their revenue strategy), we are seeing ABM-focused software companies expanding their capabilities to become the “all-in-one” solution.
So, as we look at ABM software
In the context of these four categories, keep in mind that there is some overlap between them, and some of the specific platforms we review may offer features in more than one category.
Account-Based Intelligence (ABI)
Account-based intelligence software involves Vietnam Phone Number List gathering information about the people and companies you want to sell to.
ABM efforts are highly targeted and hyper-personalized (learn more about this later), and ABM software puts the right data in your hands to power this level of hyper-personalization.
ABI software is used to investigate
Specific accounts, but can also be configured to provide automated information on new potential targets.
For example, let’s say you’re an account-based Vietnam Phone Number Database marketer using Apollo.io , an ABI software platform.
One of the existing accounts is Oracle, for which Robert Fox is the key contact and decision-maker. Apollo.io tracks media updates and learns that Mr. Fox has just become the CRO of Google, a company that isn’t yet a client, but would love to become one.
You can then leverage this information and the existing relationship to try to close the Google account.
What makes account-based intelligence software important for your business?
ABM is an account-, company-, and people-oriented approach, as opposed to . Say, inbound Phone Number , which targets a target audience but doesn’t focus on B2B Email Data specific companies.
Account-based Phone Number tactics need to be highly personalized, but they can’t be personalized without the right data. ABM software helps you gather the information you need to identify potential prospects and implement effective ABM strategies.
