While there are many benefits to using SMS for marketing, there are also disadvantages such as character limits, costs, and legal risks. Let’s take a look at each of these disadvantages along with solutions.
Expression restrictions due to character limit
SMS has a character limit of 670 double-byte characters (70 characters for some models). Since it is difficult to write detailed explanations or complex content, it is necessary Bolivia Phone Number List to convey information concisely.
In addition to focusing on the main points you want to convey and eliminating unnecessary information, you can effectively communicate information within the constraints by including a URL to direct users to an external site for content that cannot be conveye in the main text alone.
Cost and operational burden
The cost of sending SMS varies depending on the number of characters, ranging from a few yen to a dozen yen per message. Since a fee is charg for each message sent, the more messages you send, the higher the cost. Even when using SMS sending services, there are many cases where a pay-per-message system is use.
In addition, sending SMS may require installation and operation costs for the sending system, as well as labor costs for managing the recipient list, creating the Cell Phone Number Listing message content, and managing the delivery schule.
To reuce these costs, it is important to narrow down your targets and reuce unnecessary sending. It is also effective to operational burdens by utilizing bulk sending functions and automation tools.
There is a legal risk
SMS is subject to the Specifie Commercial Email Act, and requires the prior consent of the recipient to be sent. If consent is not obtaine, it may be spam and may be . In addition, messages with inappropriate content may risk losing customer trust.
The regulations of the Specifie Commercial Transactions Act will be explaine in detail in the next section.
Legal restrictions and precautions for SMS delivery
The Specified Commercial Email Act is a law aime B2B Email Data at preventing spam and creating a healthy email usage environment, and its main regulations are as follows:
While it is possible to display the name or company name of the sender in an email, in principle SMS cannot be displaye, so it is necessary to include the name in the body of the message. Prior approval from the recipient is also requir, and information on how to stop receiving the message and contact details must also be clearly state in the body of the message.
