Behind every email there is an email marketer who knows how to speak to customers in their language. It is he who turns a simple letter into a tool for increasing sales, increasing loyalty, attracting and retaining customers.
Such a specialist does not just write texts for letters and set up sending of mailings. He analyzes, tests and creates strategies that help a business grow through high-quality communication with subscribers.
Typically, a business expects the following from an email marketer:
Bring back customers who did not complete their purchase — set up USA Electricians Email List automatic mailings to bring back lost customers. For example: a reminder about an cart, a selection of products, a notification about a discount on favorite products.
Motivate customers to buy again — it is important for a business that the customer returns, so an email marketer thinks through repeat sales strategies. For example: reminders about regular purchases, recommendations, exclusive offers for loyalty program participants.
Provide customer service – confirm orders, remind about delivery, write-off or of bonuses. Do everything to make it convenient for the buyer to interact with the brand.
Engage subscribers – create mini-games, surveys, collect , create exclusive and valuable content that will help retain attention and engage in communication with the brand.
Examples of newsletters that an email marketer can develop
Examples of newsletters that an email marketer can develop
At the same time, the email marketer also analyzes the effectiveness of the mailing. For example: looks at which letters are more often; which offers are to better; which letter design gives more clicks. And on this basis, thinks up new mailings.
In general, the work is interesting and diverse: he is a strategist, an analyst, and a creative person who looks for the best options for audience interaction.
Salary and career ladder of an email marketer
This specialty has a standard division into juniors, middles and seniors. The tasks depend Business To Business Mailing Lists on the level: a beginner masters the basics, a middle develops analytics and automation, a senior manages the strategy and the team.
What Employers Expect from Email Marketers of Different Levels
According to DreamJob research , the average salary of an email marketer is 73,000 rubles. Job openings for beginners on hh.ru often indicate a salary of 40-50 thousand, and for high-class specialists it is already about 130 thousand.
A newbie can start with small projects, quickly level up and move to higher-paying positions. Or start working with other communication channels – specialists who can work with mail, messengers, social networks and push notifications are now .
So an email marketer can grow into a CRM marketer who works with B2B Email Data multiple channels and is responsible for the entire customer retention system. Or become a retention marketer who focuses on bringing users back.
Another path of development is to move into product marketing and analytics, delving into automation and working with big data.
Where to study to become an email marketer
Beginners will benefit from introductory courses that will help them understand whether the profession is right for them. They teach basic tools: creating a mailing list, setting up regular letters and automatic chains, working with mailing platforms, analyzing results.
An example of such a free course is “Quick Start in Email Marketing” . It was by specialists from Sendsay, one of the leading Russian platforms for communication with clients. The training takes place in a Telegram bot, there is theory and tasks that help you understand how to apply in practice.
