If your messages end up in the spam folder, improving deliverability should become your top priority.
Only if your emails reach the recipient’s
Inbox will you have the opportunity to capture your audience’s attention and generate sales with your email marketing campaigns.
In this article, I’ll walk you through 17 tactics that will help you improve your sender reputation and deliverability , and help you avoid the overwhelming spam folder .
What’s new: Gmail and Yahoo!
Have announced significant changes to their email authentication requirements and spam prevention policies, effective February 2024. One of the changes announced is a requirement for bulk email senders to begin using custom domains for their email marketing campaigns. Learn more about these and other changes in our post about the Gmail and Yahoo authentication announcement .
Let’s begin
1. Evaluate your situation
Before doing anything else, it’s best to start Georgia Phone Number List by analyzing your current situation . From that analysis, you can decide what you want to do next.
Start by checking your deliverability, evaluating the quality of your list, and the results of your recent campaigns.
After reviewing these areas, you should know:
if your messages end up in the spam folder of all mailbox providers;
if you appear on any of the major blacklists;
2. Get your IP removed from email blacklists
If your emails end up in the spam folder, there’s a good chance blacklists are involved . Major mailbox providers look at the most reputable blacklists when evaluating Georgia Phone Number Database the quality of emails sent to their users.
Let’s say you’ve found your IP address or email domain on one of the major blacklists (you can check this using reputation management tools like MxToolbox ). You can contact the list administrator.
Ask them for help and advice
On how you can improve your mailing practices , and they will often be happy to provide additional guidance.
Whatever the outcome, there’s usually B2B Email Data a reason you’ve been blacklisted. If you don’t change your processes and the way you run your email campaigns, you could end up back there. So, keep reading this post and treat this step as a short-term solution.
